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Introduction to Daieih Printing's Video Production Examples

Introduction to Daieih Printing's Video Production Examples

Multilingual support! A collection of case studies featuring video production examples that detail the settings for emergency broadcasting.

This case study collection introduces video production examples from Ohira Printing. We created a video to ensure that anyone can correctly set up emergency broadcasting equipment, starting with a production case at TOA Corporation, as well as video production examples from Seiban Co., Ltd., and Takara Shuzo Co., Ltd. We also offer multilingual support and drone filming services. For anything related to video, please consult Ohira Printing. [Contents] ■ Seiban Co., Ltd. ■ Takara Shuzo Co., Ltd. ■ National University Corporation Kyoto University International Higher Education Institute ■ TOA Corporation *For more details, please refer to the PDF document or feel free to contact us.

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[CUD Column 1] About Color Universal Design (CUD)

[CUD Column 1] About Color Universal Design (CUD)

Our company has established a team to promote the universal design of printed materials, asking, "What can we do as a printing company?"

"Color Universal Design" refers to design that takes into account the diversity of color vision and uses color schemes that are easier for a larger number of people to utilize. Since around 2002, the term universal design has swept through Japan's economy and industry. As you may know, universal design refers to design that pursues "usability" and "safety" for a wide range of people. Many everyday items such as stationery, home appliances, and furniture have been commercialized, so there are likely many people who own them. I would like to explain about Color Universal Design. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

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Kyoto Information Site "DigiStyle Kyoto" Collaboration

Kyoto Information Site "DigiStyle Kyoto" Collaboration

Would you like to promote your event information on our Kyoto information site?

The Kyoto information site "Digistyle Kyoto," operated by Daihei Printing, covers event announcements and local shops in Kyoto from a unique perspective. We can propose content ideas tailored to your objectives and target audience. Additionally, we offer the possibility of publishing sponsored articles and banner ads in the "Kyoto Magazine" section of the site. We receive 150,000 to 200,000 page views monthly, with a high viewing rate in local Kyoto, and we also collaborate with Yahoo Timeline. We can suggest content ideas based on your goals and target audience. ■ Digistyle Kyoto https://www.digistyle-kyoto.com/ 【Usage Scenarios】 ■ Publication of event information - Lectures, symposiums, experiential events, etc. ■ Banner ad placements ■ Introduction of products and event details through writer visits and interviews - PR is also possible on social media! - Our in-house staff will conduct interviews! - Video promotions are also available according to your budget.

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[DTP Column 1] The Importance of Understanding Customer Preferences

[DTP Column 1] The Importance of Understanding Customer Preferences

Important things to consider when listening to customer requests and reflecting them in printing.

The quality of a "photo" is often influenced by "sensation." Let's say a customer requests, "I want this food photo to look delicious." The standard for what looks "delicious" varies from customer to customer. If you don't grasp that "sensation," there's a possibility that what you produce could be completely opposite to what the customer had in mind. Therefore, you accompany the sales team, observe the customer's expressions, and sense their enthusiasm and feelings to understand how to recreate their "ideal." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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[DTP Column 2] Maintaining Print Quality Requires Effective On-Site Communication

[DTP Column 2] Maintaining Print Quality Requires Effective On-Site Communication

About the quality of printed materials

First, regarding image correction, I listen to the client's requests directly, visualize the correction in my mind, and communicate it to the on-site team. What is important at that time is to transform any abstract instructions from the client into something that can be understood by the on-site operators and to convey it as clear directives. For example, as mentioned in the previous column, how should we work to make the food look "delicious" or to create a "warm image"? I think about this repeatedly based on my experience. *Details of the column can be viewed through the related link. For more information, please feel free to contact us.*

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[Web Column 1] "Designing Communication"

[Web Column 1] "Designing Communication"

Web at a printing company?

In the current era of media diversification, similar to the four major media (television, newspapers, magazines, and radio), advertising and promotion in print have also shifted from the traditional "print only" to "print + α," making the inclusion of additional elements a natural trend. For example, the importance of web promotion has been increasing. However, on the other hand, it cannot be said that a web-centric promotion is the correct approach. Since 2000, especially after 2011, many people may have felt that the ways information is conveyed, received, and understood have changed. To communicate the information that customers want to share, it is important to design communication that aligns with the times. Currently, what is particularly emphasized in the advertising industry is the so-called "communication design." *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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[Web Column 2] Thoughts on "SNS"

[Web Column 2] Thoughts on "SNS"

The purpose of planning (designing) communication.

When considering promotional strategies for new products aimed at working men and women in their 20s and 30s, older individuals typically suggest traditional ideas such as "TV commercials" and "magazine advertisements." In contrast, younger individuals, referencing the diversification of media and various survey data, propose ideas like "mobile ads" and "social media ads," along with the expected phrase "going viral on social media." However, is this really sufficient? In today's era, will these strategies effectively raise awareness of new product information? As seen in videos, the current diversification of media and the dramatic increase in information means that promotional strategies cannot rely on traditional thinking and methods. There is no single media (or strategy) that reaches all audiences. In corporate communication aimed at conveying information about companies and products to consumers, it is crucial to carefully plan how to communicate with the intended audience and how the message should be received. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

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[Web Column 4] Key Points of Online "User Experience"

[Web Column 4] Key Points of Online "User Experience"

What online means in the era of the new normal.

Now, in the current COVID-19 pandemic, you may have heard or seen the term "new normal" quite often. For example, there has been a shift towards online (internet-based) experiences in events such as open campuses and exhibitions, leading to a decrease in opportunities to gather users in specific locations and take up their time. This can also be considered one aspect of the "new normal." Of course, traditional experiences such as restaurants, amusement parks, tourism, and movies continue to be offered despite certain restrictions, but it seems that many business-oriented areas have shifted to online offerings. What differences might arise when "experiences" transition from traditional, physical formats to online ones? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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[Web Column 5] Specify the target audience and pursue a resonant way of communication.

[Web Column 5] Specify the target audience and pursue a resonant way of communication.

Towards the era of "new normal" and "diversity"

In corporate activities, responding to changes in the times is essential, but sometimes there is a perception that "old (previous) things and ideas are bad, and new things and ways of thinking are good." According to the results of the "Specific Service Industry Dynamics Statistics Survey" recently announced by the Ministry of Economy, Trade and Industry, the sales figures for the entire advertising industry in Japan for January 2021 showed a decline for newspapers, magazines, television, and radio, while internet advertising saw an increase. The largest decline was observed in magazines. This result is often interpreted as "existing four major media are old and therefore bad; it is indeed the era of internet advertising." However, depending on the target audience, their circumstances, and the content to be conveyed, there are times when it is difficult to communicate effectively through internet advertising. *Source: Ministry of Economy, Trade and Industry "Specific Service Industry Dynamics Statistics Survey" https://www.meti.go.jp/statistics/tyo/tokusabido/result-2.html *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.

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[Case Study] Hōshuzō Online Shop Renewal

[Case Study] Hōshuzō Online Shop Renewal

Responsive design! An online site that further enhances quality design and convenience!

We received an inquiry from Takara Shuzo Co., Ltd. about renewing their online shop using the EC site construction system "MakeShop," and we provided a proposal for the system. They evaluated our track record in transferring the old system and our production progress, and entrusted us with the production. In terms of design, we aimed for an elegant image that conveys a sense of quality and hospitality. Additionally, by making it responsive, we ensured that the shopping experience is user-friendly for smartphone users. [Case Overview] ■ Takara Shuzo Co., Ltd. ■ Renewal of Takara Shuzo Online Shop ■ Date: March 2021 *For more details, please refer to the PDF document or feel free to contact us.

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Daihei Printing Co., Ltd. Company Profile

Daihei Printing Co., Ltd. Company Profile

We will link workflows such as printing, web, and package production to provide optimal proposals.

Daihei Printing is a subsidiary of Takar Holdings, established in 1957 (Showa 32). We aim to contribute to our customers' value creation through the manufacturing that started with our printing business and the creation of diverse communication tools that respond to the digital society. We regard "Facing challenges without fleeing from signs of change" as a continuous mindset since our establishment, and we will strive further to create new value for our customers. 【Business Content (Partial)】 ■ Various commercial printing ■ Labels and packaging ■ In-store support ■ Web production and promotion ■ Support for educational institutions *For more details, please refer to the PDF document or feel free to contact us.

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[CUD Column 4] Examples of Color Universal Design Initiatives

[CUD Column 4] Examples of Color Universal Design Initiatives

We pursued easy-to-see and easy-to-understand displays for both color vision deficient individuals and those with normal color vision, making continuous improvements.

Since the fiscal year 2007, Daihei Printing has been promoting designs that consider individuals with color vision deficiencies (color universal design) in the use of colors for printed materials. In this context, we would like to introduce the efforts made in the sign revisions for our client, Hankyu Railway. The main signs that were revised at that time include the timetable, fare table, station stop guide, route map, and travel time guide. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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[Production Example] WEB Page & POP with QR Translator

[Production Example] WEB Page & POP with QR Translator

No app download required! By scanning the QR code, you can read the instructions in your device's set language!

As interest in inbound tourism and Japanese cuisine rises, we proposed the sparkling sake "Mio" as an effective means to appeal to overseas customers. Since QR codes, which are widely used around the world, serve as the hook, there is no need to explain how to use them to international visitors coming to Japan. This makes the barrier to implementation very low, which is an attractive feature. Additionally, the ability to collect data on how many times the set language was displayed means it has a high potential to be used as marketing data, which was appreciated. 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ "Mio" webpage and POP with QR Translator ■ Date: December 2016 ■ Customer Evaluation: The low implementation cost and the ability to quickly introduce it for inbound tourism are positive aspects. *For more details, please refer to the PDF document or feel free to contact us.

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